Household refill concentrate

@survey household_concept @language en @mode cawi
 
@question s_welcome display
# Household Cleaning Products Concept Study
Welcome to this research study evaluating a new concept in household surface cleaners.
This survey is estimated to take 10 to 15 minutes to complete. Please click **Continue** to proceed.
 
@question s_consent single
Do you agree to take part in this research study?
@options
  1: Yes, I agree to participate
  2: No, I do not wish to participate
 
@route consent_eval
if answers.s_consent == 2 -> screenout
else -> screening_age
 
@section screening_age
Eligibility Screening
 
@question s_age integer
What is your age in years?
@validate age_valid answers.s_age >= 0 and answers.s_age <= 120 @severity error @focus s_age
Please enter an age between 0 and 120.
 
@route adult_check
if answers.s_age < 18 -> screenout
else -> role_screen
 
@section role_screen
@question s_cleaning_role single
Which of the following describes your role in purchasing cleaning products for your household?
@options
  1: I am solely responsible for buying household cleaning products
  2: I share responsibility jointly with someone else
  3: Someone else is responsible / I am not involved
 
@question s_bought_cleaners_p3m single
In the past 3 months, have you purchased any household surface spray cleaners or refill products?
@options
  1: Yes, I have purchased surface cleaners in the past 3 months
  2: No, I have not purchased any in the past 3 months
 
@route screener_check
if answers.s_age < 18 -> screenout
if answers.s_cleaning_role == 3 -> screenout
if answers.s_bought_cleaners_p3m == 2 -> screenout
else -> category_habits
 
@section category_habits
Current Cleaning Routines & Formats
 
@question q_cleaning_freq single
How often do you typically clean hard surfaces (worktops, tables, sinks) in your home?
@options
  1: Daily or multiple times a day
  2: 4 to 6 times a week
  3: 2 to 3 times a week
  4: Once a week
  5: Less often than once a week
 
@question q_cleaner_types multi
Which types of cleaning products have you purchased in the past 6 months? Select all that apply; types may overlap.
@options
  1: General multipurpose / hard-surface spray (including antibacterial sprays)
  2: Kitchen degreaser spray
  3: Bathroom / limescale removal spray
  4: Floor cleaning liquid or concentrate
  5: Glass and window cleaner spray
  6: Disposable surface cleaning wipes
  98: Other cleaner type @specify
 
@question q_current_packaging multi
Which packaging formats do you currently use in your home?
@options
  1: Standard ready-to-use plastic trigger spray bottles
  2: Large plastic refill bottles or jugs
  3: Concentrated liquid dilutables
  4: Dissolvable cleaning pods or tablets
  5: Pre-moistened disposable wipes
  98: Other format @specify
  99: No current cleaner packaging @exclusive
 
@section concept_evaluation
New Product Concept: Pellavine Refill System
 
@question q_concept_intro display
Pellavine is a hypothetical cleaning concept. Performance, durability and environmental effects have not been tested. It consists of a refillable 500ml spray bottle and 50ml concentrate tubes. Add 450ml tap water and one 50ml tube to make 500ml liquid, then shake to mix. The intended use is everyday wipe-down cleaning of kitchen counters, tables and bathroom sinks. Refill tubes are purchased separately.
 
@question q_comprehension single
How easy or difficult was it to understand how the Pellavine system is described to work?
@options
  1: Very difficult to understand
  2: Somewhat difficult to understand
  3: Neither easy nor difficult
  4: Somewhat easy to understand
  5: Very easy to understand
 
@question q_clarity_verbatim text @optional
Is there anything about the concept description that felt unclear or that you would like more information about?
 
@question q_overall_appeal single
Based on this description, how appealing is the Pellavine concept to you overall?
@options
  1: Very unappealing
  2: Somewhat unappealing
  3: Neutral / neither appealing nor unappealing
  4: Somewhat appealing
  5: Very appealing
 
@question q_appeal_reasons multi
What, if anything, makes this concept appealing to you?
@options
  1: Potential reduction in household single-use plastic waste
  2: Small refill tubes take up less cupboard storage space
  3: Lighter shopping bags to carry home from the store
  4: Potential cost savings over time compared to ready-to-use sprays
  5: Having a dedicated reusable spray bottle
  98: Other reason @specify
  99: Nothing appealing about this concept @exclusive
 
@question q_barriers multi
What concerns or hesitations, if any, would you have about adopting this system?
@options
  1: The hassle of filling and mixing with tap water
  2: Concern that a diluted concentrate may not clean as effectively
  3: Risk of liquid spills or skin contact when pouring concentrate
  4: Upfront purchase price of the reusable starter bottle
  5: Concern about losing or breaking the reusable trigger mechanism
  99: No concerns / nothing @exclusive
 
@section benefit_ratings
Benefit Credibility & Relevance
 
@options rating_scale
  1: Not at all convincing
  2: Slightly convincing
  3: Moderately convincing
  4: Very convincing
  5: Extremely convincing
 
@question q_rate_plastic_reduction single
How convincing is the claimed benefit: **Potential reduction in single-use plastic waste**?
@options rating_scale
 
@question q_rate_space_saving single
How convincing is the claimed benefit: **Compact refill tubes save storage space in cleaning cupboards**?
@options rating_scale
 
@question q_rate_cleaning_efficacy single
How convincing is the claimed benefit: **Effective everyday cleaning performance on grease and daily grime**?
@options rating_scale
 
@question q_rate_mixing_simplicity single
How convincing is the claimed benefit: **Perceived ease of preparation with tap water**?
@options rating_scale
 
@question q_rate_trigger_durability single
How convincing is the claimed benefit: **Ergonomic trigger designed for repeated refill use**?
@options rating_scale
 
@section use_occasions_and_pack
Usage Occasions & Packaging Format
 
@question q_use_occasions multi
In which areas or for which tasks would you consider using Pellavine?
@options
  1: Kitchen food preparation worktops
  2: Dining room table and chairs
  3: Bathroom washbasin and chrome taps
  4: Living room hard surfaces and shelving
  5: Daily quick touch-up cleaning
  99: Would not use in any of these areas @exclusive
 
@question q_pack_comparison_intro display
Both starter packs contain one 500ml bottle and two 50ml concentrate tubes in a cardboard carton. Option A: brushed aluminium bottle with a silicone base sleeve. Option B: amber glass bottle with a rubber bumper ring. These are text descriptions only; no pack artwork is shown.
 
@question q_pack_preference single
Which starter pack option do you prefer?
@options
  1: Strongly prefer Option A (Aluminium System)
  2: Somewhat prefer Option A (Aluminium System)
  3: Neutral / no preference between the two
  4: Somewhat prefer Option B (Amber Glass System)
  5: Strongly prefer Option B (Amber Glass System)
 
@question q_pack_preference_reason text @optional
What is the primary reason for your pack format preference?
 
@section pricing_and_intent
Pricing & Purchase Intent
 
@question q_can_estimate_starter single
Can you estimate what you would expect to pay for the Starter Kit (one bottle and two concentrate tubes)?
@options
  1: Yes, I can give an estimate
  2: No, I do not know
  3: Prefer not to give an estimate
 
@question q_expected_starter_price integer @if answers.q_can_estimate_starter == 1
Zero means you would expect it to be free. What would you expect to pay in whole pounds (£) for the Starter Kit (1 reusable bottle + 2 concentrate refill tubes)?
@validate starter_bounds answers.q_expected_starter_price >= 0 and answers.q_expected_starter_price <= 100 @severity error @focus q_expected_starter_price
Please enter a price between £0 and £100.
 
@question q_can_estimate_refill single
Can you estimate what you would expect to pay for two replacement concentrate tubes?
@options
  1: Yes, I can give an estimate
  2: No, I do not know
  3: Prefer not to give an estimate
 
@question q_expected_refill_price integer @if answers.q_can_estimate_refill == 1
Zero means you would expect it to be free. What would you expect to pay in whole pounds (£) for a 2-pack of replacement concentrate refill tubes?
@validate refill_bounds answers.q_expected_refill_price >= 0 and answers.q_expected_refill_price <= 50 @severity error @focus q_expected_refill_price
Please enter a price between £0 and £50.
 
@question q_price_reaction single
Suppose the Starter Kit was priced at **£9.00** and a 2-pack of refills was priced at **£3.00**. How would you rate this pricing?
@options
  1: Much too cheap / creates doubt about quality
  2: Good value / reasonably priced
  3: Somewhat expensive but acceptable
  4: Far too expensive / would not consider
  99: Do not know how to rate these prices
 
@question q_purchase_intent single
Assuming the Pellavine Starter Kit were available at **£9.00** where you shop, how likely would you be to purchase it in the **next 4 weeks**?
@options
  1: Definitely will not purchase
  2: Probably will not purchase
  3: Might or might not purchase
  4: Probably will purchase
  5: Definitely will purchase
 
@section demographics
Demographics
 
@question d_household_composition single
Which of the following describes your household composition?
@options
  1: Single adult living alone
  2: Couple without children in household
  3: Family / Household with children under 18
  4: Shared adult household / flatmates
 
@question d_dwelling_bedrooms single
How many bedrooms does your home have?
@options
  1: 1 bedroom or studio
  2: 2 bedrooms
  3: 3 bedrooms
  4: 4 or more bedrooms
 
@question d_settlement single
Which of the following settlement types best describes the area where you live?
@options
  1: Large metropolitan city
  2: Suburban town / urban fringe
  3: Small regional town
  4: Rural community / village
  5: Remote settlement
 
@question d_pets boolean
Do you have any domestic pets (e.g. dogs, cats) living in your household?
 
@question q_closing display
# Survey Finished
Thank you for taking the time to complete this questionnaire. The survey is now finished.
 
@outcome complete
Thank you for your participation in this study.
 
@outcome screenout
Thank you for your interest. You do not meet the criteria required for this study.