{
  "schema_version": 1,
  "provenance": "Newly invented synthetic responses; no real respondents or data",
  "odin_questions": {
    "5": "s_consent",
    "10": "s_age",
    "20": "s_cleaning_role",
    "30": "s_bought_cleaners_p3m",
    "40": "q_cleaning_freq",
    "50": "q_cleaner_types",
    "60": "q_current_packaging",
    "70": "q_comprehension",
    "80": "q_clarity_verbatim",
    "90": "q_overall_appeal",
    "100": "q_appeal_reasons",
    "110": "q_barriers",
    "120": "q_rate_plastic_reduction",
    "121": "q_rate_space_saving",
    "122": "q_rate_cleaning_efficacy",
    "123": "q_rate_mixing_simplicity",
    "124": "q_rate_trigger_durability",
    "130": "q_use_occasions",
    "140": "q_pack_preference",
    "150": "q_pack_preference_reason",
    "160": "q_expected_starter_price",
    "170": "q_expected_refill_price",
    "180": "q_price_reaction",
    "190": "q_purchase_intent",
    "200": "d_household_composition",
    "210": "d_dwelling_bedrooms",
    "220": "d_settlement",
    "230": "d_pets",
    "155": "q_can_estimate_starter",
    "165": "q_can_estimate_refill"
  },
  "responses": {
    "s_consent": 1,
    "s_age": 42,
    "s_cleaning_role": 2,
    "s_bought_cleaners_p3m": 1,
    "q_cleaning_freq": 4,
    "q_cleaner_types": [
      1,
      3
    ],
    "q_current_packaging": [
      1,
      2
    ],
    "q_comprehension": 4,
    "q_clarity_verbatim": "The dilution mark is clear.",
    "q_overall_appeal": 4,
    "q_appeal_reasons": [
      2,
      3
    ],
    "q_barriers": [
      99
    ],
    "q_rate_plastic_reduction": 4,
    "q_rate_space_saving": 4,
    "q_rate_cleaning_efficacy": 4,
    "q_rate_mixing_simplicity": 4,
    "q_rate_trigger_durability": 4,
    "q_use_occasions": [
      1,
      2
    ],
    "q_pack_preference": 2,
    "q_pack_preference_reason": "I would prefer the lighter bottle.",
    "q_expected_starter_price": 9,
    "q_expected_refill_price": 3,
    "q_price_reaction": 2,
    "q_purchase_intent": 4,
    "d_household_composition": 2,
    "d_dwelling_bedrooms": 2,
    "d_pets": false,
    "d_settlement": 3,
    "q_can_estimate_starter": 1,
    "q_can_estimate_refill": 1
  },
  "scenarios": [
    {
      "name": "positive-concept",
      "expected": [
        "s_consent",
        "s_age",
        "s_cleaning_role",
        "s_bought_cleaners_p3m",
        "q_cleaning_freq",
        "q_cleaner_types",
        "q_current_packaging",
        "q_comprehension",
        "q_clarity_verbatim",
        "q_overall_appeal",
        "q_appeal_reasons",
        "q_barriers",
        "q_rate_plastic_reduction",
        "q_rate_space_saving",
        "q_rate_cleaning_efficacy",
        "q_rate_mixing_simplicity",
        "q_rate_trigger_durability",
        "q_use_occasions",
        "q_pack_preference",
        "q_pack_preference_reason",
        "q_can_estimate_starter",
        "q_expected_starter_price",
        "q_can_estimate_refill",
        "q_expected_refill_price",
        "q_price_reaction",
        "q_purchase_intent",
        "d_household_composition",
        "d_dwelling_bedrooms",
        "d_settlement",
        "d_pets"
      ],
      "responses": {},
      "outcome": "complete",
      "invalid": {
        "q_expected_starter_price": 101,
        "q_barriers": [
          1,
          99
        ]
      }
    },
    {
      "name": "skeptical-concept",
      "expected": [
        "s_consent",
        "s_age",
        "s_cleaning_role",
        "s_bought_cleaners_p3m",
        "q_cleaning_freq",
        "q_cleaner_types",
        "q_current_packaging",
        "q_comprehension",
        "q_clarity_verbatim",
        "q_overall_appeal",
        "q_appeal_reasons",
        "q_barriers",
        "q_rate_plastic_reduction",
        "q_rate_space_saving",
        "q_rate_cleaning_efficacy",
        "q_rate_mixing_simplicity",
        "q_rate_trigger_durability",
        "q_use_occasions",
        "q_pack_preference",
        "q_pack_preference_reason",
        "q_can_estimate_starter",
        "q_expected_starter_price",
        "q_can_estimate_refill",
        "q_expected_refill_price",
        "q_price_reaction",
        "q_purchase_intent",
        "d_household_composition",
        "d_dwelling_bedrooms",
        "d_settlement",
        "d_pets"
      ],
      "responses": {
        "q_overall_appeal": 1,
        "q_appeal_reasons": [
          99
        ],
        "q_barriers": [
          1,
          2
        ],
        "q_use_occasions": [
          99
        ],
        "q_purchase_intent": 1
      },
      "outcome": "complete"
    },
    {
      "name": "other-appeal",
      "expected": [
        "s_consent",
        "s_age",
        "s_cleaning_role",
        "s_bought_cleaners_p3m",
        "q_cleaning_freq",
        "q_cleaner_types",
        "q_current_packaging",
        "q_comprehension",
        "q_clarity_verbatim",
        "q_overall_appeal",
        "q_appeal_reasons",
        "q_barriers",
        "q_rate_plastic_reduction",
        "q_rate_space_saving",
        "q_rate_cleaning_efficacy",
        "q_rate_mixing_simplicity",
        "q_rate_trigger_durability",
        "q_use_occasions",
        "q_pack_preference",
        "q_pack_preference_reason",
        "q_can_estimate_starter",
        "q_expected_starter_price",
        "q_can_estimate_refill",
        "q_expected_refill_price",
        "q_price_reaction",
        "q_purchase_intent",
        "d_household_composition",
        "d_dwelling_bedrooms",
        "d_settlement",
        "d_pets"
      ],
      "responses": {
        "q_appeal_reasons": {
          "codes": [
            98
          ],
          "other": "Invented refill cupboard routine"
        }
      },
      "outcome": "complete",
      "other_retained": "Invented refill cupboard routine"
    },
    {
      "name": "no-consent",
      "expected": [
        "s_consent"
      ],
      "responses": {
        "s_consent": 2
      },
      "outcome": "screenout"
    },
    {
      "name": "underage",
      "expected": [
        "s_consent",
        "s_age"
      ],
      "responses": {
        "s_age": 17
      },
      "outcome": "screenout"
    },
    {
      "name": "not-cleaner-buyer",
      "expected": [
        "s_consent",
        "s_age",
        "s_cleaning_role",
        "s_bought_cleaners_p3m"
      ],
      "responses": {
        "s_bought_cleaners_p3m": 2
      },
      "outcome": "screenout"
    },
    {
      "name": "unknown-prices",
      "expected": [
        "s_consent",
        "s_age",
        "s_cleaning_role",
        "s_bought_cleaners_p3m",
        "q_cleaning_freq",
        "q_cleaner_types",
        "q_current_packaging",
        "q_comprehension",
        "q_clarity_verbatim",
        "q_overall_appeal",
        "q_appeal_reasons",
        "q_barriers",
        "q_rate_plastic_reduction",
        "q_rate_space_saving",
        "q_rate_cleaning_efficacy",
        "q_rate_mixing_simplicity",
        "q_rate_trigger_durability",
        "q_use_occasions",
        "q_pack_preference",
        "q_pack_preference_reason",
        "q_can_estimate_starter",
        "q_can_estimate_refill",
        "q_price_reaction",
        "q_purchase_intent",
        "d_household_composition",
        "d_dwelling_bedrooms",
        "d_settlement",
        "d_pets"
      ],
      "responses": {
        "q_can_estimate_starter": 2,
        "q_can_estimate_refill": 2,
        "q_price_reaction": 99
      },
      "outcome": "complete",
      "absent": [
        "q_expected_starter_price",
        "q_expected_refill_price"
      ]
    },
    {
      "name": "unknown-starter",
      "expected": [
        "s_consent",
        "s_age",
        "s_cleaning_role",
        "s_bought_cleaners_p3m",
        "q_cleaning_freq",
        "q_cleaner_types",
        "q_current_packaging",
        "q_comprehension",
        "q_clarity_verbatim",
        "q_overall_appeal",
        "q_appeal_reasons",
        "q_barriers",
        "q_rate_plastic_reduction",
        "q_rate_space_saving",
        "q_rate_cleaning_efficacy",
        "q_rate_mixing_simplicity",
        "q_rate_trigger_durability",
        "q_use_occasions",
        "q_pack_preference",
        "q_pack_preference_reason",
        "q_can_estimate_starter",
        "q_can_estimate_refill",
        "q_expected_refill_price",
        "q_price_reaction",
        "q_purchase_intent",
        "d_household_composition",
        "d_dwelling_bedrooms",
        "d_settlement",
        "d_pets"
      ],
      "responses": {
        "q_can_estimate_starter": 2
      },
      "outcome": "complete",
      "absent": [
        "q_expected_starter_price"
      ]
    },
    {
      "name": "declined-refill-free-starter",
      "expected": [
        "s_consent",
        "s_age",
        "s_cleaning_role",
        "s_bought_cleaners_p3m",
        "q_cleaning_freq",
        "q_cleaner_types",
        "q_current_packaging",
        "q_comprehension",
        "q_clarity_verbatim",
        "q_overall_appeal",
        "q_appeal_reasons",
        "q_barriers",
        "q_rate_plastic_reduction",
        "q_rate_space_saving",
        "q_rate_cleaning_efficacy",
        "q_rate_mixing_simplicity",
        "q_rate_trigger_durability",
        "q_use_occasions",
        "q_pack_preference",
        "q_pack_preference_reason",
        "q_can_estimate_starter",
        "q_expected_starter_price",
        "q_can_estimate_refill",
        "q_price_reaction",
        "q_purchase_intent",
        "d_household_composition",
        "d_dwelling_bedrooms",
        "d_settlement",
        "d_pets"
      ],
      "responses": {
        "q_can_estimate_refill": 3,
        "q_expected_starter_price": 0
      },
      "outcome": "complete",
      "absent": [
        "q_expected_refill_price"
      ],
      "retained_scalars": {
        "q_expected_starter_price": 0
      }
    },
    {
      "name": "other-surface-spray",
      "expected": [
        "s_consent",
        "s_age",
        "s_cleaning_role",
        "s_bought_cleaners_p3m",
        "q_cleaning_freq",
        "q_cleaner_types",
        "q_current_packaging",
        "q_comprehension",
        "q_clarity_verbatim",
        "q_overall_appeal",
        "q_appeal_reasons",
        "q_barriers",
        "q_rate_plastic_reduction",
        "q_rate_space_saving",
        "q_rate_cleaning_efficacy",
        "q_rate_mixing_simplicity",
        "q_rate_trigger_durability",
        "q_use_occasions",
        "q_pack_preference",
        "q_pack_preference_reason",
        "q_can_estimate_starter",
        "q_expected_starter_price",
        "q_can_estimate_refill",
        "q_expected_refill_price",
        "q_price_reaction",
        "q_purchase_intent",
        "d_household_composition",
        "d_dwelling_bedrooms",
        "d_settlement",
        "d_pets"
      ],
      "responses": {
        "q_cleaner_types": {
          "codes": [
            98
          ],
          "other": "Invented specialist stone spray"
        }
      },
      "outcome": "complete",
      "other_retained": "Invented specialist stone spray"
    }
  ]
}