@survey household_concept @language en @mode cawi@question s_welcome display# Household Cleaning Products Concept StudyWelcome to this research study evaluating a new concept in household surface cleaners.This survey is estimated to take 10 to 15 minutes to complete. Please click **Continue** to proceed.@question s_consent singleDo you agree to take part in this research study?@options 1: Yes, I agree to participate 2: No, I do not wish to participate@route consent_evalif answers.s_consent == 2 -> screenoutelse -> screening_age@section screening_ageEligibility Screening@question s_age integerWhat is your age in years?@validate age_valid answers.s_age >= 0 and answers.s_age <= 120 @severity error @focus s_agePlease enter an age between 0 and 120.@route adult_checkif answers.s_age < 18 -> screenoutelse -> role_screen@section role_screen@question s_cleaning_role singleWhich of the following describes your role in purchasing cleaning products for your household?@options 1: I am solely responsible for buying household cleaning products 2: I share responsibility jointly with someone else 3: Someone else is responsible / I am not involved@question s_bought_cleaners_p3m singleIn the past 3 months, have you purchased any household surface spray cleaners or refill products?@options 1: Yes, I have purchased surface cleaners in the past 3 months 2: No, I have not purchased any in the past 3 months@route screener_checkif answers.s_age < 18 -> screenoutif answers.s_cleaning_role == 3 -> screenoutif answers.s_bought_cleaners_p3m == 2 -> screenoutelse -> category_habits@section category_habitsCurrent Cleaning Routines & Formats@question q_cleaning_freq singleHow often do you typically clean hard surfaces (worktops, tables, sinks) in your home?@options 1: Daily or multiple times a day 2: 4 to 6 times a week 3: 2 to 3 times a week 4: Once a week 5: Less often than once a week@question q_cleaner_types multiWhich types of cleaning products have you purchased in the past 6 months? Select all that apply; types may overlap.@options 1: General multipurpose / hard-surface spray (including antibacterial sprays) 2: Kitchen degreaser spray 3: Bathroom / limescale removal spray 4: Floor cleaning liquid or concentrate 5: Glass and window cleaner spray 6: Disposable surface cleaning wipes 98: Other cleaner type @specify@question q_current_packaging multiWhich packaging formats do you currently use in your home?@options 1: Standard ready-to-use plastic trigger spray bottles 2: Large plastic refill bottles or jugs 3: Concentrated liquid dilutables 4: Dissolvable cleaning pods or tablets 5: Pre-moistened disposable wipes 98: Other format @specify 99: No current cleaner packaging @exclusive@section concept_evaluationNew Product Concept: Pellavine Refill System@question q_concept_intro displayPellavine is a hypothetical cleaning concept. Performance, durability and environmental effects have not been tested. It consists of a refillable 500ml spray bottle and 50ml concentrate tubes. Add 450ml tap water and one 50ml tube to make 500ml liquid, then shake to mix. The intended use is everyday wipe-down cleaning of kitchen counters, tables and bathroom sinks. Refill tubes are purchased separately.@question q_comprehension singleHow easy or difficult was it to understand how the Pellavine system is described to work?@options 1: Very difficult to understand 2: Somewhat difficult to understand 3: Neither easy nor difficult 4: Somewhat easy to understand 5: Very easy to understand@question q_clarity_verbatim text @optionalIs there anything about the concept description that felt unclear or that you would like more information about?@question q_overall_appeal singleBased on this description, how appealing is the Pellavine concept to you overall?@options 1: Very unappealing 2: Somewhat unappealing 3: Neutral / neither appealing nor unappealing 4: Somewhat appealing 5: Very appealing@question q_appeal_reasons multiWhat, if anything, makes this concept appealing to you?@options 1: Potential reduction in household single-use plastic waste 2: Small refill tubes take up less cupboard storage space 3: Lighter shopping bags to carry home from the store 4: Potential cost savings over time compared to ready-to-use sprays 5: Having a dedicated reusable spray bottle 98: Other reason @specify 99: Nothing appealing about this concept @exclusive@question q_barriers multiWhat concerns or hesitations, if any, would you have about adopting this system?@options 1: The hassle of filling and mixing with tap water 2: Concern that a diluted concentrate may not clean as effectively 3: Risk of liquid spills or skin contact when pouring concentrate 4: Upfront purchase price of the reusable starter bottle 5: Concern about losing or breaking the reusable trigger mechanism 99: No concerns / nothing @exclusive@section benefit_ratingsBenefit Credibility & Relevance@options rating_scale 1: Not at all convincing 2: Slightly convincing 3: Moderately convincing 4: Very convincing 5: Extremely convincing@question q_rate_plastic_reduction singleHow convincing is the claimed benefit: **Potential reduction in single-use plastic waste**?@options rating_scale@question q_rate_space_saving singleHow convincing is the claimed benefit: **Compact refill tubes save storage space in cleaning cupboards**?@options rating_scale@question q_rate_cleaning_efficacy singleHow convincing is the claimed benefit: **Effective everyday cleaning performance on grease and daily grime**?@options rating_scale@question q_rate_mixing_simplicity singleHow convincing is the claimed benefit: **Perceived ease of preparation with tap water**?@options rating_scale@question q_rate_trigger_durability singleHow convincing is the claimed benefit: **Ergonomic trigger designed for repeated refill use**?@options rating_scale@section use_occasions_and_packUsage Occasions & Packaging Format@question q_use_occasions multiIn which areas or for which tasks would you consider using Pellavine?@options 1: Kitchen food preparation worktops 2: Dining room table and chairs 3: Bathroom washbasin and chrome taps 4: Living room hard surfaces and shelving 5: Daily quick touch-up cleaning 99: Would not use in any of these areas @exclusive@question q_pack_comparison_intro displayBoth starter packs contain one 500ml bottle and two 50ml concentrate tubes in a cardboard carton. Option A: brushed aluminium bottle with a silicone base sleeve. Option B: amber glass bottle with a rubber bumper ring. These are text descriptions only; no pack artwork is shown.@question q_pack_preference singleWhich starter pack option do you prefer?@options 1: Strongly prefer Option A (Aluminium System) 2: Somewhat prefer Option A (Aluminium System) 3: Neutral / no preference between the two 4: Somewhat prefer Option B (Amber Glass System) 5: Strongly prefer Option B (Amber Glass System)@question q_pack_preference_reason text @optionalWhat is the primary reason for your pack format preference?@section pricing_and_intentPricing & Purchase Intent@question q_can_estimate_starter singleCan you estimate what you would expect to pay for the Starter Kit (one bottle and two concentrate tubes)?@options 1: Yes, I can give an estimate 2: No, I do not know 3: Prefer not to give an estimate@question q_expected_starter_price integer @if answers.q_can_estimate_starter == 1Zero means you would expect it to be free. What would you expect to pay in whole pounds (£) for the Starter Kit (1 reusable bottle + 2 concentrate refill tubes)?@validate starter_bounds answers.q_expected_starter_price >= 0 and answers.q_expected_starter_price <= 100 @severity error @focus q_expected_starter_pricePlease enter a price between £0 and £100.@question q_can_estimate_refill singleCan you estimate what you would expect to pay for two replacement concentrate tubes?@options 1: Yes, I can give an estimate 2: No, I do not know 3: Prefer not to give an estimate@question q_expected_refill_price integer @if answers.q_can_estimate_refill == 1Zero means you would expect it to be free. What would you expect to pay in whole pounds (£) for a 2-pack of replacement concentrate refill tubes?@validate refill_bounds answers.q_expected_refill_price >= 0 and answers.q_expected_refill_price <= 50 @severity error @focus q_expected_refill_pricePlease enter a price between £0 and £50.@question q_price_reaction singleSuppose the Starter Kit was priced at **£9.00** and a 2-pack of refills was priced at **£3.00**. How would you rate this pricing?@options 1: Much too cheap / creates doubt about quality 2: Good value / reasonably priced 3: Somewhat expensive but acceptable 4: Far too expensive / would not consider 99: Do not know how to rate these prices@question q_purchase_intent singleAssuming the Pellavine Starter Kit were available at **£9.00** where you shop, how likely would you be to purchase it in the **next 4 weeks**?@options 1: Definitely will not purchase 2: Probably will not purchase 3: Might or might not purchase 4: Probably will purchase 5: Definitely will purchase@section demographicsDemographics@question d_household_composition singleWhich of the following describes your household composition?@options 1: Single adult living alone 2: Couple without children in household 3: Family / Household with children under 18 4: Shared adult household / flatmates@question d_dwelling_bedrooms singleHow many bedrooms does your home have?@options 1: 1 bedroom or studio 2: 2 bedrooms 3: 3 bedrooms 4: 4 or more bedrooms@question d_settlement singleWhich of the following settlement types best describes the area where you live?@options 1: Large metropolitan city 2: Suburban town / urban fringe 3: Small regional town 4: Rural community / village 5: Remote settlement@question d_pets booleanDo you have any domestic pets (e.g. dogs, cats) living in your household?@question q_closing display# Survey FinishedThank you for taking the time to complete this questionnaire. The survey is now finished.@outcome completeThank you for your participation in this study.@outcome screenoutThank you for your interest. You do not meet the criteria required for this study.