Consumer Grocery — QubeScript

@survey consumer_grocery @language en @mode cawi
 
@question s_welcome display
# Breakfast Grains & Cereals Study
Welcome to this research study examining breakfast grains, cereals, and grocery shopping habits.
This questionnaire is estimated to take 10 to 12 minutes to complete. Please click **Continue** to proceed.
 
Breakfast grains means cereals, porridge oats and grain-based breakfast foods; it excludes bread.
 
@question s_consent single
Do you agree to take part in this research study?
@options
  1: Yes, I agree to participate
  2: No, I do not wish to participate
 
@route consent_eval
if answers.s_consent == 2 -> screenout
else -> screening_age
 
@section screening_age
Eligibility Screening
 
@question s_age integer
What is your age in years?
@validate age_range answers.s_age >= 0 and answers.s_age <= 120 @severity error @focus s_age
Please enter an age between 0 and 120.
 
@route adult_check
if answers.s_age < 18 -> screenout
else -> role_screen
 
@section role_screen
@question s_grocery_role single
Which of the following best describes your responsibility for grocery shopping in your household?
@options
  1: I am solely responsible for household grocery shopping
  2: I share responsibility with someone else
  3: Someone else is responsible / I have little to no involvement
 
@question s_category_purchase single
In the past 4 weeks, have you purchased any breakfast cereals, porridge oats, or grain-based breakfast products?
@options
  1: Yes, I have purchased breakfast grains or cereals in the past 4 weeks
  2: No, I have not purchased any in the past 4 weeks
 
@route screening_check
if answers.s_age < 18 -> screenout
if answers.s_grocery_role == 3 -> screenout
if answers.s_category_purchase == 2 -> screenout
else -> category_awareness
 
@section category_awareness
Category Awareness & Brand Perceptions
 
@question q_unaided_brand text
When you think of breakfast cereals and grain products, what is the **first brand** that comes to mind? If none comes to mind, enter None recalled.
 
@question q_unaided_other text @optional
What **other brands** of breakfast cereals or grains can you think of, if any?
 
@options grain_brands
  1: Reedmere
  2: Alderfen
  3: Sunwick
  4: Mornvale
  5: Grainridge
  6: Highfield
  98: Other brand @specify
  99: None of these @exclusive
 
@question q_aided_awareness multi
Which of the following breakfast cereal and grain brands have you heard of?
@options grain_brands
@order order(grain_brands).shuffle().last(grain_brands.get(98)).last(grain_brands.get(99))
 
@route awareness_check
if answers.q_aided_awareness.contains(99) -> category_habits
else -> purchase_section
 
@section purchase_section
Recent Brand Purchases
 
@question q_purchase_p4w multi
Which of these brands have you purchased in the **past 4 weeks**?
@options grain_brands.select(answers.q_aided_awareness.ids(), 98, 99)
 
@route purchase_branch
if answers.q_purchase_p4w.contains(99) -> consideration_section
else -> most_often_section
 
@section most_often_section
Primary Brand & Evaluation
 
@question q_most_often single
Which brand do you purchase **most often**?
@options grain_brands.select(answers.q_purchase_p4w.ids()).except(99)
 
 
 
@foreach brand in grain_brands.select(answers.q_purchase_p4w.ids()).except(98, 99)
  @question q_rep_satisfaction single
  Overall, how satisfied are you with **{brand.label}**?
  @options
  1: Very dissatisfied
  2: Dissatisfied
  3: Neutral
  4: Satisfied
  5: Very satisfied
  9: Cannot judge
 
 
  @question q_rep_repurchase single
  How likely are you to repurchase **{brand.label}** in the next 4 weeks?
  @options
    1: Definitely will not repurchase
    2: Probably will not repurchase
    3: Might or might not repurchase
    4: Probably will repurchase
    5: Definitely will repurchase
 
  @question q_rep_value single
  How would you rate the value for money of **{brand.label}**?
  @options
  1: Very poor
  2: Poor
  3: Fair
  4: Good
  5: Excellent
  9: Cannot judge
 
 
@end_foreach
 
@section consideration_section
Brand Consideration
 
@question q_consideration multi
Next time you purchase breakfast grains, which of these brands would you **consider** buying?
@options grain_brands.select(answers.q_aided_awareness.ids(), 98, 99)
 
@section category_habits
Consumption & Shopping Habits
 
@question q_frequency single
How often do you typically eat breakfast cereals or grain-based breakfast foods?
@options
  1: Every day / almost every day
  2: 4 to 5 days a week
  3: 2 to 3 days a week
  4: Once a week
  5: 2 to 3 times a month
  6: Less often
  7: I never personally eat these products
 
@question q_occasions multi
On which of the following occasions do you or others in your household consume breakfast grains?
@options
  1: Quick weekday breakfast before work or school
  2: Leisurely weekend breakfast or brunch
  3: Mid-morning or afternoon snack
  4: Late evening snack
  5: As an ingredient in home baking or cooking
  99: None of these @exclusive
 
@options channel_options
  1: Major supermarket
  2: Discount supermarket chain
  3: Local convenience or independent grocery store
  4: Online grocery home delivery
  5: Health food or organic specialist shop
  98: Other store @specify
 
@question q_channels multi
Where do you usually purchase breakfast cereals and grains?
@options channel_options
@order order(channel_options)
 
@question q_primary_channel single
Which one is your **primary** store for buying breakfast grains?
@options channel_options.select(answers.q_channels.ids())
 
@question q_barriers multi
What, if anything, prevents you from purchasing breakfast cereals or grains more often?
@options
  1: High sugar content in many products
  2: Highly processed formulations
  3: Increasing prices / perceived poor value
  4: Prefer hot savoury breakfast alternatives
  5: Lack of sufficient protein or satiety
  99: Nothing / no significant barriers @exclusive
 
@section attribute_battery
Attribute Importance
 
@question q_rate_taste single
Thinking about your overall expectations for breakfast grains, how important is **taste**?
@options
  1: Not at all important
  2: Slightly important
  3: Moderately important
  4: Very important
  5: Extremely important
  9: Cannot judge
 
 
@question q_rate_health single
How important is **whole grain content**?
@options
  1: Not at all important
  2: Slightly important
  3: Moderately important
  4: Very important
  5: Extremely important
  9: Cannot judge
 
 
@question q_rate_satiety single
How important is it that the product **keeps you feeling full until lunchtime**?
@options
  1: Not at all important
  2: Slightly important
  3: Moderately important
  4: Very important
  5: Extremely important
  9: Cannot judge
 
 
@question q_rate_value single
How important is **price**?
@options
  1: Not at all important
  2: Slightly important
  3: Moderately important
  4: Very important
  5: Extremely important
  9: Cannot judge
 
 
@question q_pack_format single
Which packaging format do you most prefer for breakfast grains?
@options
  1: Traditional cardboard carton with inner bag
  2: Resealable stand-up pouch
  3: Large bulk family bag
  4: Single-serve portion sachets
  98: Other format @specify
 
@question q_innovation_interest single
How interested would you be in breakfast cereals made with rye or millet?
@options
  1: Not at all interested
  2: Slightly interested
  3: Moderately interested
  4: Very interested
  5: Extremely interested
 
@section demographics
Demographics & Household Context
 
@question d_household_size integer
Including yourself, how many people live in your household?
@validate hh_size answers.d_household_size >= 1 and answers.d_household_size <= 15 @severity error @focus d_household_size
Please enter a number between 1 and 15.
 
@question d_children single
Are there any children under 18 years of age living in your household?
@options
  1: Yes, children under 18 are present
  2: No children under 18
 
@question d_settlement single
Which of the following settlement types best describes the area where you live?
@options
  1: Large metropolitan city
  2: Suburban town / urban fringe
  3: Small regional town
  4: Rural community / village
  5: Remote settlement
 
@question d_income single
Which of the following bands best represents your total annual household income before tax?
@options
  1: Under £25,000
  2: £25,000 to £49,999
  3: £50,000 to £74,999
  4: £75,000 or more
  99: Prefer not to say
 
@question q_closing display
# Survey Finished
Thank you for taking the time to complete this questionnaire.
 
@outcome complete
Thank you for your participation in this study.
 
@outcome screenout
Thank you for your interest. You do not meet the criteria required for this study.