Consumer Grocery — Odin

*TEXTVARS active_brand
** Breakfast Grains & Cereals Market Research Study
** Target: Adult grocery decision makers buying breakfast grains
 
*QUESTION 5 *CODES L1
Breakfast grains means cereals, porridge oats and grain-based breakfast foods; it excludes bread.
Do you agree to take part in this research study?
 
1: Yes, I agree to participate
2: No, I do not wish to participate
 
*IF [ Q5,2 ] *GOTO 999
 
*QUESTION 10 *NUMBER L3 *MIN 0 *MAX 120
What is your age in years?
 
*IF [ Q10 < 18 ] *GOTO 999
 
*QUESTION 20 *CODES L1
Which of the following best describes your responsibility for grocery shopping in your household?
 
1: I am solely responsible for household grocery shopping
2: I share responsibility with someone else
3: Someone else is responsible / I have little to no involvement
 
*QUESTION 30 *CODES L1
In the past 4 weeks, have you purchased any breakfast cereals, porridge oats, or grain-based breakfast products?
 
1: Yes, I have purchased breakfast grains or cereals in the past 4 weeks
2: No, I have not purchased any in the past 4 weeks
 
*IF [ Q10 < 18 ] *GOTO 999
*IF [ Q20,3 ] *GOTO 999
*IF [ Q30,2 ] *GOTO 999
 
*QUESTION 40 *ALPHA L50
When you think of breakfast cereals and grain products, what is the first brand that comes to mind? If none comes to mind, enter None recalled.
 
*QUESTION 41 *ALPHA L100 *NON
What other brands of breakfast cereals or grains can you think of, if any?
 
*QUESTION 50 *CODES L99 *MULTI *ROT
Which of the following breakfast cereal and grain brands have you heard of?
 
1: Reedmere
2: Alderfen
3: Sunwick
4: Mornvale
5: Grainridge
6: Highfield
98: Other brand *OPEN *NOCON
99: None of these *NMUL *NOCON
 
*IF [ Q50,99 ] *GOTO 140
 
*QUESTION 60 *CODES L99 *MULTI *CONTROL Q50 W
Which of these brands have you purchased in the past 4 weeks?
 
1: Reedmere
2: Alderfen
3: Sunwick
4: Mornvale
5: Grainridge
6: Highfield
98: Other brand *OPEN *NOCON
99: None of these *NMUL *NOCON
 
*IF [ Q60,99 ] *GOTO 80
 
*QUESTION 70 *CODES L2 *CONTROL Q60 W
Which brand do you purchase most often?
 
1: Reedmere
2: Alderfen
3: Sunwick
4: Mornvale
5: Grainridge
6: Highfield
98: Other brand *OPEN
 
*REPEAT 6 *CONTROL Q60 W
*REPNUM 1: *PUT active_brand "Reedmere"
*REPNUM 2: *PUT active_brand "Alderfen"
*REPNUM 3: *PUT active_brand "Sunwick"
*REPNUM 4: *PUT active_brand "Mornvale"
*REPNUM 5: *PUT active_brand "Grainridge"
*REPNUM 6: *PUT active_brand "Highfield"
*QUESTION 71 *CODES L1
Overall, how satisfied are you with *? active_brand?
 
1: Very dissatisfied
2: Dissatisfied
3: Neutral
4: Satisfied
5: Very satisfied
9: Cannot judge
 
*QUESTION 72 *CODES L1
How likely are you to repurchase *? active_brand in the next 4 weeks?
 
1: Definitely will not repurchase
2: Probably will not repurchase
3: Might or might not repurchase
4: Probably will repurchase
5: Definitely will repurchase
 
*QUESTION 73 *CODES L1
How would you rate the value for money of *? active_brand?
 
1: Very poor
2: Poor
3: Fair
4: Good
5: Excellent
9: Cannot judge
 
*ENDREP
 
*QUESTION 80 *CODES L99 *MULTI *CONTROL Q50 W
Next time you purchase breakfast grains, which of these brands would you consider buying?
 
1: Reedmere
2: Alderfen
3: Sunwick
4: Mornvale
5: Grainridge
6: Highfield
98: Other brand *OPEN *NOCON
99: None of these *NMUL *NOCON
 
*QUESTION 140 *CODES L1
How often do you typically eat breakfast cereals or grain-based breakfast foods?
 
1: Every day / almost every day
2: 4 to 5 days a week
3: 2 to 3 days a week
4: Once a week
5: 2 to 3 times a month
6: Less often
7: I never personally eat these products
 
*QUESTION 150 *CODES L99 *MULTI
On which of the following occasions do you or others in your household consume breakfast grains?
 
1: Quick weekday breakfast before work or school
2: Leisurely weekend breakfast or brunch
3: Mid-morning or afternoon snack
4: Late evening snack
5: As an ingredient in home baking or cooking
99: None of these *NMUL *NOCON
 
*QUESTION 160 *CODES L99 *MULTI
Where do you usually purchase breakfast cereals and grains?
 
1: Major supermarket
2: Discount supermarket chain
3: Local convenience or independent grocery store
4: Online grocery home delivery
5: Health food or organic specialist shop
98: Other store *OPEN *NOCON
 
*QUESTION 170 *CODES L2 *CONTROL Q160 W
Which one is your primary store for buying breakfast grains?
 
1: Major supermarket
2: Discount supermarket chain
3: Local convenience or independent grocery store
4: Online grocery home delivery
5: Health food or organic specialist shop
98: Other store *OPEN
 
*QUESTION 180 *CODES L99 *MULTI
What, if anything, prevents you from purchasing breakfast cereals or grains more often?
 
1: High sugar content in many products
2: Highly processed formulations
3: Increasing prices / perceived poor value
4: Prefer hot savoury breakfast alternatives
5: Lack of sufficient protein or satiety
99: Nothing / no significant barriers *NMUL *NOCON
 
*QUESTION 190 *CODES L1
Thinking about your overall expectations for breakfast grains, how important is taste?
 
1: Not at all important
2: Slightly important
3: Moderately important
4: Very important
5: Extremely important
9: Cannot judge
 
*QUESTION 191 *CODES L1
How important is whole grain content?
 
1: Not at all important
2: Slightly important
3: Moderately important
4: Very important
5: Extremely important
9: Cannot judge
 
*QUESTION 192 *CODES L1
How important is it that the product keeps you feeling full until lunchtime?
 
1: Not at all important
2: Slightly important
3: Moderately important
4: Very important
5: Extremely important
9: Cannot judge
 
*QUESTION 193 *CODES L1
How important is price?
 
1: Not at all important
2: Slightly important
3: Moderately important
4: Very important
5: Extremely important
9: Cannot judge
 
*QUESTION 200 *CODES L2
Which packaging format do you most prefer for breakfast grains?
 
1: Traditional cardboard carton with inner bag
2: Resealable stand-up pouch
3: Large bulk family bag
4: Single-serve portion sachets
98: Other format *OPEN *NOCON
 
*QUESTION 210 *CODES L1
How interested would you be in breakfast cereals made with rye or millet?
 
1: Not at all interested
2: Slightly interested
3: Moderately interested
4: Very interested
5: Extremely interested
 
*QUESTION 220 *NUMBER L2 *MIN 1 *MAX 15
Including yourself, how many people live in your household?
 
*QUESTION 230 *CODES L1
Are there any children under 18 years of age living in your household?
 
1: Yes, children under 18 are present
2: No children under 18
 
*QUESTION 240 *CODES L1
Which of the following settlement types best describes the area where you live?
 
1: Large metropolitan city
2: Suburban town / urban fringe
3: Small regional town
4: Rural community / village
5: Remote settlement
 
*QUESTION 250 *CODES L2
Which of the following bands best represents your total annual household income before tax?
 
1: Under £25,000
2: £25,000 to £49,999
3: £50,000 to £74,999
4: £75,000 or more
99: Prefer not to say
 
*QUESTION 990 *CODES L1
Thank you for taking the time to complete this questionnaire. The survey is now finished.
 
1: Exit
*GOTO 9999
 
*QUESTION 999 *CODES L1
Thank you for your interest. You do not meet the criteria required for this study.
 
1: Exit
 
*ENDNGB
 
*QUESTION 9999 *DUMMY
*END