Household Concept — Odin

** Household Cleaning Products Concept Study
** Target: Adult recent household cleaner buyers
 
*QUESTION 5 *CODES L1
Do you agree to take part in this research study?
 
1: Yes, I agree to participate
2: No, I do not wish to participate
 
*IF [ Q5,2 ] *GOTO 999
 
*QUESTION 10 *NUMBER L3 *MIN 0 *MAX 120
What is your age in years?
 
*IF [ Q10 < 18 ] *GOTO 999
 
*QUESTION 20 *CODES L1
Which of the following describes your role in purchasing cleaning products for your household?
 
1: I am solely responsible for buying household cleaning products
2: I share responsibility jointly with someone else
3: Someone else is responsible / I am not involved
 
*QUESTION 30 *CODES L1
In the past 3 months, have you purchased any household surface spray cleaners or refill products?
 
1: Yes, I have purchased surface cleaners in the past 3 months
2: No, I have not purchased any in the past 3 months
 
*IF [ Q10 < 18 ] *GOTO 999
*IF [ Q20,3 ] *GOTO 999
*IF [ Q30,2 ] *GOTO 999
 
*QUESTION 40 *CODES L1
How often do you typically clean hard surfaces (worktops, tables, sinks) in your home?
 
1: Daily or multiple times a day
2: 4 to 6 times a week
3: 2 to 3 times a week
4: Once a week
5: Less often than once a week
 
*QUESTION 50 *CODES L98 *MULTI
Which types of cleaning products have you purchased in the past 6 months? Select all that apply; types may overlap.
 
1: General multipurpose / hard-surface spray (including antibacterial sprays)
2: Kitchen degreaser spray
3: Bathroom / limescale removal spray
4: Floor cleaning liquid or concentrate
5: Glass and window cleaner spray
6: Disposable surface cleaning wipes
98: Other cleaner type *OPEN *NOCON
 
*QUESTION 60 *CODES L99 *MULTI
Which packaging formats do you currently use in your home?
 
1: Standard ready-to-use plastic trigger spray bottles
2: Large plastic refill bottles or jugs
3: Concentrated liquid dilutables
4: Dissolvable cleaning pods or tablets
5: Pre-moistened disposable wipes
98: Other format *OPEN *NOCON
99: No current cleaner packaging *NMUL *NOCON
 
*QUESTION 70 *CODES L1
Pellavine is a hypothetical cleaning concept. Performance, durability and environmental effects have not been tested. It consists of a refillable 500ml spray bottle and 50ml concentrate tubes. Add 450ml tap water and one 50ml tube to make 500ml liquid, then shake to mix. The intended use is everyday wipe-down cleaning of kitchen counters, tables and bathroom sinks. Refill tubes are purchased separately.
 
How easy or difficult was it to understand how this system is described to work?
 
1: Very difficult to understand
2: Somewhat difficult to understand
3: Neither easy nor difficult
4: Somewhat easy to understand
5: Very easy to understand
 
*QUESTION 80 *ALPHA L100 *NON
Is there anything about the concept description that felt unclear or that you would like more information about?
 
*QUESTION 90 *CODES L1
Based on this description, how appealing is the Pellavine concept to you overall?
 
1: Very unappealing
2: Somewhat unappealing
3: Neutral / neither appealing nor unappealing
4: Somewhat appealing
5: Very appealing
 
*QUESTION 100 *CODES L99 *MULTI
What, if anything, makes this concept appealing to you?
 
1: Potential reduction in household single-use plastic waste
2: Small refill tubes take up less cupboard storage space
3: Lighter shopping bags to carry home from the store
4: Potential cost savings over time compared to ready-to-use sprays
5: Having a dedicated reusable spray bottle
98: Other reason *OPEN *NOCON
99: Nothing appealing about this concept *NMUL *NOCON
 
*QUESTION 110 *CODES L99 *MULTI
What concerns or hesitations, if any, would you have about adopting this system?
 
1: The hassle of filling and mixing with tap water
2: Concern that a diluted concentrate may not clean as effectively
3: Risk of liquid spills or skin contact when pouring concentrate
4: Upfront purchase price of the reusable starter bottle
5: Concern about losing or breaking the reusable trigger mechanism
99: No concerns / nothing *NMUL *NOCON
 
*QUESTION 120 *CODES L1
How convincing is the claimed benefit: Potential reduction in single-use plastic waste?
 
1: Not at all convincing
2: Slightly convincing
3: Moderately convincing
4: Very convincing
5: Extremely convincing
 
*QUESTION 121 *CODES L1
How convincing is the claimed benefit: Compact refill tubes save storage space in cleaning cupboards?
 
1: Not at all convincing
2: Slightly convincing
3: Moderately convincing
4: Very convincing
5: Extremely convincing
 
*QUESTION 122 *CODES L1
How convincing is the claimed benefit: Effective everyday cleaning performance on grease and daily grime?
 
1: Not at all convincing
2: Slightly convincing
3: Moderately convincing
4: Very convincing
5: Extremely convincing
 
*QUESTION 123 *CODES L1
How convincing is the claimed benefit: Perceived ease of preparation with tap water?
 
1: Not at all convincing
2: Slightly convincing
3: Moderately convincing
4: Very convincing
5: Extremely convincing
 
*QUESTION 124 *CODES L1
How convincing is the claimed benefit: Ergonomic trigger designed for repeated refill use?
 
1: Not at all convincing
2: Slightly convincing
3: Moderately convincing
4: Very convincing
5: Extremely convincing
 
*QUESTION 130 *CODES L99 *MULTI
In which areas or for which tasks would you consider using Pellavine?
 
1: Kitchen food preparation worktops
2: Dining room table and chairs
3: Bathroom washbasin and chrome taps
4: Living room hard surfaces and shelving
5: Daily quick touch-up cleaning
99: Would not use in any of these areas *NMUL *NOCON
 
*QUESTION 140 *CODES L1
Both starter packs contain one 500ml bottle and two 50ml concentrate tubes in a cardboard carton. Option A: brushed aluminium bottle with a silicone base sleeve. Option B: amber glass bottle with a rubber bumper ring. These are text descriptions only; no pack artwork is shown.
 
Which starter pack option do you prefer?
 
1: Strongly prefer Option A (Aluminium System)
2: Somewhat prefer Option A (Aluminium System)
3: Neutral / no preference between the two
4: Somewhat prefer Option B (Amber Glass System)
5: Strongly prefer Option B (Amber Glass System)
 
*QUESTION 150 *ALPHA L100 *NON
What is the primary reason for your pack format preference?
 
*QUESTION 155 *CODES L1
Can you estimate what you would expect to pay for the Starter Kit (one bottle and two concentrate tubes)?
 
1: Yes, I can give an estimate
2: No, I do not know
3: Prefer not to give an estimate
 
*IF [ #Q155,1 ] *GOTO 165
 
*QUESTION 160 *NUMBER L3 *MIN 0 *MAX 100
Zero means you would expect it to be free. What would you expect to pay in whole pounds (£) for the Starter Kit (1 reusable bottle + 2 concentrate refill tubes)?
 
*QUESTION 165 *CODES L1
Can you estimate what you would expect to pay for two replacement concentrate tubes?
 
1: Yes, I can give an estimate
2: No, I do not know
3: Prefer not to give an estimate
 
*IF [ #Q165,1 ] *GOTO 180
 
*QUESTION 170 *NUMBER L2 *MIN 0 *MAX 50
Zero means you would expect it to be free. What would you expect to pay in whole pounds (£) for a 2-pack of replacement concentrate refill tubes?
 
*QUESTION 180 *CODES L2
Suppose the Starter Kit was priced at £9.00 and a 2-pack of refills was priced at £3.00. How would you rate this pricing?
 
1: Much too cheap / creates doubt about quality
2: Good value / reasonably priced
3: Somewhat expensive but acceptable
4: Far too expensive / would not consider
99: Do not know how to rate these prices
 
*QUESTION 190 *CODES L1
Assuming the Pellavine Starter Kit were available at £9.00 where you shop, how likely would you be to purchase it in the next 4 weeks?
 
1: Definitely will not purchase
2: Probably will not purchase
3: Might or might not purchase
4: Probably will purchase
5: Definitely will purchase
 
*QUESTION 200 *CODES L1
Which of the following describes your household composition?
 
1: Single adult living alone
2: Couple without children in household
3: Family / Household with children under 18
4: Shared adult household / flatmates
 
*QUESTION 210 *CODES L1
How many bedrooms does your home have?
 
1: 1 bedroom or studio
2: 2 bedrooms
3: 3 bedrooms
4: 4 or more bedrooms
 
*QUESTION 220 *CODES L1
Which of the following settlement types best describes the area where you live?
 
1: Large metropolitan city
2: Suburban town / urban fringe
3: Small regional town
4: Rural community / village
5: Remote settlement
 
*QUESTION 230 *CODES L1
Does your household have any domestic pets (e.g. dogs, cats) living in your household?
 
1: Yes
2: No
 
*QUESTION 990 *CODES L1
Thank you for taking the time to complete this questionnaire. The survey is now finished.
 
1: Exit
*GOTO 9999
 
*QUESTION 999 *CODES L1
Thank you for your interest. You do not meet the criteria required for this study.
 
1: Exit
 
*ENDNGB
 
*QUESTION 9999 *DUMMY
*END