Rivermere leisure visitor study

All examples

Word specification · Brief · QubeScript source · Odin source

Study brief

Rivermere is a fictional region in the fictional country Alderland. Its visitor office wants to understand recent domestic leisure trips: what visitors did, which experiences worked, where problems occurred and whether visitors intend to return. All names, questions and scenario answers in this packet are newly invented. No real client instrument or respondent data is included.

The eligible respondent is an adult aged 18 or older, currently resident in Alderland, who has completed a visit to Rivermere in the last 90 days (about three months) with leisure as the main purpose. Day visits and overnight visits qualify. Someone with several qualifying visits answers about their most recently completed one. Consent is required; this demonstration does not collect contact details.

The intended length is 10–15 minutes, unmeasured. Cognitive interviews and a timed pilot are required before setting a respondent-facing time promise. The 33 numbered questions include conditional questions, so paths vary, with a maximum of 33 questions. Separate rating items avoid a large matrix on a small screen.

Recruitment could use visitor-office and local accommodation invitations, with clear recruitment-source tags supplied separately by the host. This would be a convenience sample: results describe participating visitors, not all regional visitors. Neither visitor totals nor regional economic impact can be estimated from these responses alone. Coverage, nonresponse, mode and season should be reported alongside any comparisons.

Spending is an estimate for the respondent’s whole travel party, within Rivermere, for this single visit. It includes local accommodation, food, shopping, activities and travel within the region. It excludes travel to/from Rivermere and purchases outside the region. One party’s reported spending must not be multiplied by party size. Unknown/refused spending stays absent, distinct from a reported zero. The fictional currency is Alderland credits.

Use all eligible completed visitors as the denominator for overall visit measures. Accommodation measures apply only to overnight visitors; food and drink ratings apply only to visitors who selected that activity; spending and value-for-money measures apply only to respondents who can estimate spending. Report missing answers and code 99 separately from substantive scale responses. For multi-select items, use the applicable respondent denominator; percentages can sum to more than 100%. Recommendation scores describe stated intentions; they do not establish referrals, future growth or a causal effect of the visit.

questionnaire.md describes the numbered questions and their behavior; study.qube and study.odin are independent implementations. scenarios.json contains invented example answers. Hosts manage recruitment, consent, retention and access. This study sets no quotas, makes no provider calls or payments, and does not promise anonymity.

Qube outcomes are complete and screenout. ODIN uses *END (native code 18) and *ENDNGB (native code 19), respectively. The host must map these explicitly; ODIN’s completed engine lifecycle alone does not imply a successful interview.

These scripts are illustrative. Pilot the questionnaire with the intended audience and test it in the host where it will run; the examples do not establish measurement quality or browser usability.

QubeScript

Show syntax-highlighted QubeScript 
@survey rivermere_leisure_visitors @language en @mode cawi
 
function response_length(content text) returns integer = text.length(content)
 
@options satisfaction
1: Very dissatisfied
2: Fairly dissatisfied
3: Neither satisfied nor dissatisfied
4: Fairly satisfied
5: Very satisfied
99: Did not use / cannot judge
 
@question q01 single
This fictional study asks about leisure visits to Rivermere. Do you agree to take part?
@options
1: Yes
2: No
 
@route consent
if answers.q01 != 1 -> screenout
 
@question q02 integer
What is your age in completed years?
@validate age_range answers.q02 >= 0 and answers.q02 <= 120 @focus q02
Enter an age from 0 to 120 in whole years.
 
@route adult
if answers.q02 < 18 -> screenout
 
@question q03 single
Do you currently live in Alderland?
@options
1: Yes
2: No
 
@route domestic
if answers.q03 != 1 -> screenout
 
@question q04 single
In the last 90 days (about three months), have you completed a visit to Rivermere for which leisure was the main reason? Include day visits.
@options
1: Yes
2: No
3: Not sure
 
@route recent_leisure
if answers.q04 != 1 -> screenout
 
@question q05 integer
How many such visits did you complete in the last 90 days (about three months)? From now on, think about your most recently completed visit.
@validate visit_count answers.q05 >= 1 and answers.q05 <= 90 @focus q05
Enter a whole number from 1 to 90.
 
@question q06 single
How long ago did that visit end?
@options
1: In the last 7 days
2: 8–30 days ago
3: 31–60 days ago
4: 61–90 days ago
 
@question q07 single
Was that visit a day visit or an overnight visit?
@options
1: Day visit, no overnight stay in Rivermere
2: Overnight visit
 
@question q08 integer @if answers.q07 == 2
How many nights did your party stay in Rivermere?
@validate nights answers.q08 >= 1 and answers.q08 <= 365 @focus q08
Enter a whole number from 1 to 365 nights.
 
@question q09 single
Who travelled with you on that visit? Choose the best fit.
@options
1: No one, I travelled alone
2: Partner
3: Family, with or without a partner
4: Friends
5: Organised group
6: Another type of party
 
@question q10 text @if answers.q09 == 6
Describe the other type of travel party.
@validate party_text response_length(answers.q10) <= 160 @focus q10
Use no more than 160 characters.
 
@question q11 integer @if answers.q09 != 1
How many people were in your travel party, including you?
@validate party_size answers.q11 >= 2 and answers.q11 <= 30 @focus q11
Enter a whole number from 2 to 30 people.
 
@question q12 single
What was your main way of travelling to Rivermere? Main means the greatest distance to the region.
@options
1: Private or hired car or van
2: Train
3: Bus or coach
4: Air
5: Bicycle or on foot
6: Another way
 
@question q13 text @if answers.q12 == 6
Describe the other main way of travelling.
@validate transport_text response_length(answers.q13) <= 160 @focus q13
Use no more than 160 characters.
 
@question q14 single @if answers.q07 == 2
Where did you spend the most nights in Rivermere? If tied, select the place used first.
@options
1: Hotel or guesthouse
2: Self-catering rental
3: Camping or caravan
4: Friends' or relatives' home
5: Another type
 
@question q15 text @if answers.q14 == 5
Describe the other type of overnight accommodation.
@validate accommodation_text response_length(answers.q15) <= 160 @focus q15
Use no more than 160 characters.
 
@question q16 multi
Which activities did you do in Rivermere on this visit? Select all that apply.
@options
1: Outdoor walks or nature
2: Heritage or museums
3: Food or drink experiences
4: Arts or events
5: Shopping
6: Visitor attractions
98: Another activity
99: None of these @exclusive
 
@question q17 text @if answers.q16.contains(98)
Describe the other activity or activities.
@validate activity_text response_length(answers.q17) <= 160 @focus q17
Use no more than 160 characters.
 
@question q18 multi
Which sources helped you plan this visit? Select all that apply.
@options
1: Regional visitor website
2: Search or maps
3: Booking platform
4: Friends or family
5: Social media or creators
6: Printed information or signage
98: Another source
99: Did not use any of these @exclusive
 
@question q19 text @if answers.q18.contains(98)
Describe the other planning source or sources.
@validate planning_text response_length(answers.q19) <= 160 @focus q19
Use no more than 160 characters.
 
@question q20 single
Can you estimate your whole party's spending within Rivermere on this visit?
Include local accommodation, food, shopping, activities and travel within Rivermere. Exclude travel to and from the region and spending outside it.
@options
1: Yes
2: Do not know
3: Prefer not to answer
 
@question q21 integer @if answers.q20 == 1
About how much did your whole party spend within Rivermere? Enter whole Alderland credits. Zero means no spending.
@validate spending answers.q21 >= 0 and answers.q21 <= 1000000 @focus q21
Enter a whole number from 0 to 1,000,000 credits.
 
@question q22 single
How satisfied were you with the visit overall?
@options satisfaction
 
@question q23 single
How satisfied were you with the ease of getting around Rivermere?
@options satisfaction
 
@question q24 single
How satisfied were you with visitor information available during the visit?
@options satisfaction
 
@question q25 single @if answers.q07 == 2
How satisfied were you with the suitability of the place you stayed? Think of the place used for most nights.
@options satisfaction
 
@question q26 single @if answers.q16.contains(3)
How satisfied were you with your food and drink experiences?
@options satisfaction
 
@question q27 single @if answers.q20 == 1
How satisfied were you with the visit's value for money?
@options satisfaction
 
@question q28 single
How likely are you to make another leisure visit to Rivermere in the next 12 months?
@options
1: Very unlikely
2: Fairly unlikely
3: Neither likely nor unlikely
4: Fairly likely
5: Very likely
99: Not sure
 
@question q29 integer
How likely are you to recommend Rivermere for a leisure visit to someone with similar interests? Enter 0 for Not at all likely or 10 for Extremely likely.
@validate recommendation answers.q29 >= 0 and answers.q29 <= 10 @focus q29
Enter a whole number from 0 to 10.
 
@question q30 text @multiline
What was the best aspect of this visit? If no aspect stood out, enter None.
@validate best_text response_length(answers.q30) <= 400 @focus q30
Use no more than 400 characters.
 
@question q31 text @multiline
What one change would most improve a future visit? If no change is needed, enter None.
@validate improvement_text response_length(answers.q31) <= 400 @focus q31
Use no more than 400 characters.
 
@question q32 multi
What might make another visit difficult in the next 12 months? Select all that apply.
@options
1: Cost
2: Transport
3: Available time
4: Accessibility needs
5: Prefer to visit other places
98: Another reason
99: None of these @exclusive
 
@question q33 text @if answers.q32.contains(98)
Describe the other reason or reasons.
@validate barrier_text response_length(answers.q33) <= 160 @focus q33
Use no more than 160 characters.
 
@outcome complete
Thank you. Your answers about this visit are complete.
 
@outcome screenout
Thank you. This study requires consent and a recent completed domestic leisure visit by an adult.

Odin

Show syntax-highlighted Odin 
** Newly fictional Rivermere leisure visitor study. No client or corpus prose.
** See questionnaire.md for independent numbered requirements and contracts.
** Termination 18 = complete; termination 19 = screenout for this packet.
 
*QUESTION 1 *CODES L1
This fictional study asks about leisure visits to Rivermere. Do you agree to take part?
1:Yes
2:No
*IF [Q1,2] *ENDNGB
 
*QUESTION 2 *NUMBER L3 *RANGE [0 TO 120]
What is your age in completed years?
*IF [Q2 < 18] *ENDNGB
 
*QUESTION 3 *CODES L1
Do you currently live in Alderland?
1:Yes
2:No
*IF [Q3,2] *ENDNGB
 
*QUESTION 4 *CODES L1
In the last 90 days (about three months), have you completed a visit to Rivermere for which leisure was the main reason? Include day visits.
1:Yes
2:No
3:Not sure
*IF [Q4,2-3] *ENDNGB
 
*QUESTION 5 *NUMBER L2 *RANGE [1 TO 90]
How many such visits did you complete in the last 90 days (about three months)? From now on, think about your most recently completed visit.
 
*QUESTION 6 *CODES L1
How long ago did that visit end?
1:In the last 7 days
2:8-30 days ago
3:31-60 days ago
4:61-90 days ago
 
*QUESTION 7 *CODES L1
Was that visit a day visit or an overnight visit?
1:Day visit, no overnight stay in Rivermere
2:Overnight visit
 
*QUESTION 8 *NUMBER L3 *RANGE [1 TO 365] *IF [Q7,2]
How many nights did your party stay in Rivermere?
 
*QUESTION 9 *CODES L1
Who travelled with you on that visit? Choose the best fit.
1:No one, I travelled alone
2:Partner
3:Family, with or without a partner
4:Friends
5:Organised group
6:Another type of party
 
*QUESTION 10 *ALPHA L160 *IF [Q9,6]
Describe the other type of travel party. Use no more than 160 characters.
 
*QUESTION 11 *NUMBER L2 *RANGE [2 TO 30] *IF [#Q9,1]
How many people were in your travel party, including you?
 
*QUESTION 12 *CODES L1
What was your main way of travelling to Rivermere? Main means the greatest distance to the region.
1:Private or hired car or van
2:Train
3:Bus or coach
4:Air
5:Bicycle or on foot
6:Another way
 
*QUESTION 13 *ALPHA L160 *IF [Q12,6]
Describe the other main way of travelling. Use no more than 160 characters.
 
*QUESTION 14 *CODES L1 *IF [Q7,2]
Where did you spend the most nights in Rivermere? If tied, select the place used first.
1:Hotel or guesthouse
2:Self-catering rental
3:Camping or caravan
4:Friends' or relatives' home
5:Another type
 
*QUESTION 15 *ALPHA L160 *IF [Q14,5]
Describe the other type of overnight accommodation. Use no more than 160 characters.
 
*QUESTION 16 *CODES L99 *MULTI
Which activities did you do in Rivermere on this visit? Select all that apply.
1:Outdoor walks or nature
2:Heritage or museums
3:Food or drink experiences
4:Arts or events
5:Shopping
6:Visitor attractions
98:Another activity
99:None of these *NMUL
 
*QUESTION 17 *ALPHA L160 *IF [Q16,98]
Describe the other activity or activities. Use no more than 160 characters.
 
*QUESTION 18 *CODES L99 *MULTI
Which sources helped you plan this visit? Select all that apply.
1:Regional visitor website
2:Search or maps
3:Booking platform
4:Friends or family
5:Social media or creators
6:Printed information or signage
98:Another source
99:Did not use any of these *NMUL
 
*QUESTION 19 *ALPHA L160 *IF [Q18,98]
Describe the other planning source or sources. Use no more than 160 characters.
 
*QUESTION 20 *CODES L1
Can you estimate your whole party's spending within Rivermere on this visit?
Include local accommodation, food, shopping, activities and travel within Rivermere. Exclude travel to and from the region and spending outside it.
1:Yes
2:Do not know
3:Prefer not to answer
 
*QUESTION 21 *NUMBER L7 *RANGE [0 TO 1000000] *IF [Q20,1]
About how much did your whole party spend within Rivermere? Enter whole Alderland credits. Zero means no spending.
 
*QUESTION 22 *CODES L2
How satisfied were you with the visit overall?
1:Very dissatisfied
2:Fairly dissatisfied
3:Neither satisfied nor dissatisfied
4:Fairly satisfied
5:Very satisfied
99:Did not use / cannot judge
 
*QUESTION 23 *CODES L2
How satisfied were you with the ease of getting around Rivermere?
1:Very dissatisfied
2:Fairly dissatisfied
3:Neither satisfied nor dissatisfied
4:Fairly satisfied
5:Very satisfied
99:Did not use / cannot judge
 
*QUESTION 24 *CODES L2
How satisfied were you with visitor information available during the visit?
1:Very dissatisfied
2:Fairly dissatisfied
3:Neither satisfied nor dissatisfied
4:Fairly satisfied
5:Very satisfied
99:Did not use / cannot judge
 
*QUESTION 25 *CODES L2 *IF [Q7,2]
How satisfied were you with the suitability of the place you stayed? Think of the place used for most nights.
1:Very dissatisfied
2:Fairly dissatisfied
3:Neither satisfied nor dissatisfied
4:Fairly satisfied
5:Very satisfied
99:Did not use / cannot judge
 
*QUESTION 26 *CODES L2 *IF [Q16,3]
How satisfied were you with your food and drink experiences?
1:Very dissatisfied
2:Fairly dissatisfied
3:Neither satisfied nor dissatisfied
4:Fairly satisfied
5:Very satisfied
99:Did not use / cannot judge
 
*QUESTION 27 *CODES L2 *IF [Q20,1]
How satisfied were you with the visit's value for money?
1:Very dissatisfied
2:Fairly dissatisfied
3:Neither satisfied nor dissatisfied
4:Fairly satisfied
5:Very satisfied
99:Did not use / cannot judge
 
*QUESTION 28 *CODES L2
How likely are you to make another leisure visit to Rivermere in the next 12 months?
1:Very unlikely
2:Fairly unlikely
3:Neither likely nor unlikely
4:Fairly likely
5:Very likely
99:Not sure
 
*QUESTION 29 *NUMBER L2 *RANGE [0 TO 10]
How likely are you to recommend Rivermere for a leisure visit to someone with similar interests? Enter 0 for Not at all likely or 10 for Extremely likely.
 
*QUESTION 30 *ALPHA L400
What was the best aspect of this visit? If no aspect stood out, enter None. Use no more than 400 characters.
 
*QUESTION 31 *ALPHA L400
What one change would most improve a future visit? If no change is needed, enter None. Use no more than 400 characters.
 
*QUESTION 32 *CODES L99 *MULTI
What might make another visit difficult in the next 12 months? Select all that apply.
1:Cost
2:Transport
3:Available time
4:Accessibility needs
5:Prefer to visit other places
98:Another reason
99:None of these *NMUL
 
*QUESTION 33 *ALPHA L160 *IF [Q32,98]
Describe the other reason or reasons. Use no more than 160 characters.
 
*END